Located in the traditional cultural and commercial center in Jiangyan District, Taizhou City, Jiangyan Guluotang Tourism Cultural Scenic Area covers an area of 2.8 hectares and has a total building area of 30,000 square meters, which is developed by Golden Jiangyan Tourism Development Co., Ltd. with investment of 300 million RMB. The north part is a commercial and leisure area surrounded by ancient -style building clusters among which Chinese classical architectural elements such as sprawling streets and alleys, courtyards and verandas are merged with modern commercial elements. The cultural tourist area in the south is renovated in line with the principle of "restoring the old as the old to preserve its original genuineness" and pays special attention to excavate historic and cultural connotations from many famous places in central Jiangsu province like Wang's Ancestral Hall, Huang Longshi Memorial Hall, Qianlong Warehouse Inn, etc. Furthermore, Tea Culture Exhibition Center, former Residence of Huizhou Merchants have very strong flavor of the local culture. Celebrity culture, Chinese chess culture, calligraphy and painting culture, ancient dwelling culture, tea culture and business culture yield brilliant results. Jiangyan Guluotang Tourism Cultural Scenic Area has become a new landmark of Jiangyan tourism and a showplace of culture industry.